PERSONALIZED GHOSTWRITING/DEVELOPMENTAL WRITING PROCESS
Every client and manuscript is unique, which is why we prioritize getting to know you and your book to determine how best to achieve your publishing goals. When you hire Smiling Eyes Press, you are hiring someone who will work collaboratively with you through every aspect of the ghostwriting and publishing process.
Ghostwriting/Developmental Writing Procedure
STEP BY STEP
PLAN YOUR PROJECT
Determine the project scope, deadline and production schedule.
GATHER THE INFORMATION
One of the most important steps in writing a book is to educate yourself. Pull together existing written information, blogs, articles, seminar videos, interviews, etc. to create content. This also entails interviewing the author.
CREATE THE OUTLINE
Organize the material so that it makes sense, into a rough Table of Contents, chapter headings, sub-headlines, etc. (The ghostwriter does this; the author gives feedback.)
CREATE THE ROUGH DRAFT
Write and edit the material, based on the rough outline. (The ghostwriter does this.)
GIVE IT SUBSTANCE
Write and edit the material further. The text can go through second, third or even as many as 15 rounds of drafts. (The ghostwriter does this, with feedback from the author.)
LOOK FOR INFORMATION HOLES
Edit the material with a critical eye to make sure it makes sense, flows logically, expresses the theme coherently, expresses the author’s voice authentically and appeals to the target audience. (The ghostwriter
does this, with feedback from the author.)
MAKE IT SEXY
Review the Table of Contents, headlines and subheads, to make sure it reflects the actual text and appeals to readers. (The ghostwriter
does this, sometimes in conjunction with the author’s marketing team, with feedback from the author.)
MAKE IT PERFECT
Proofread for spelling, grammar, consistency, etc. Work with the designer and/or publisher to deliver text that is publication-ready.